SONY CREATES A NEW COMPANY…

by Glenn Kremp on January 26, 2016
Gaming

… TO RUN EVERYTHING PLAYSTATION.

Sony just announced that it’s spinning off PlayStation into its own separate company, called Sony Interactive Entertainment LLC. It combines Sony Computer Entertainment (basically any and all PlayStation-related hardware and software) with Sony Network Entertainment (services like PlayStation Vue and the PlayStation Store) and will be led by Andrew House as president and global CEO. Head of Worldwide Studios, Shuhei Yoshida, retains his title.
The release states that the new company’s main focus is to:
“Retain and expand PlayStation user engagement, increase Average Revenue Per Paying Users and drive ancillary revenue. SIE will vigorously expand the PlayStation business by delivering an integrated experience built around best-in-class games and network services to consumers worldwide.”

The company will be headquartered in San Mateo, California; it has $2 million in working capital and will count April 1st this year as its first day of business — no this is not a April Fool’s joke.

It’s no secret that Sony’s been in dire financial straits for some time, selling off its line of VAIO computers; its mobile division continues to struggle . But Sony’s cameras (both standalone and built-into smartphones), and of course its PlayStation division, have helped keep the company afloat.

You can read the official announcement from Shawn Layden, President and CEO: click here 

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source: Timothy J. Seppala
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